You have a business, a constant social media presence, and a website, but you are still struggling to fill your calendar… We have all been there, especially when you have a service-based business like photography or event planning.

One thing I don’t see often used within the photography or wedding industry is the use of a chat, like LiveChat, within a website. I don’t mean a chatbot, which works great depending on the service you provide. but I’m talking about a live chat that can allow you to connect with prospects that might just be browsing your services.

You might think is such an unnecessary feature to have, but the reality is that nowadays each connection you have can be an amazing opportunity to land new clients.

How can it benefit your prospects?

Real-time assistance

People love anything that will make their experience easier, which means they appreciate availability. You can have a set schedule to be available a few hours a day and answer questions right away from your visitors. Even if you receive a message outside your business hours, you will automatically get an email with the user’s information and you’ll be able to reply the next day.

Personalize the experience

Personalizing your live chat is another great way to cater to different services within your business. For example, you are a wedding photographer but also do family sessions, this means you can customize your live chat prompts or call to actions based on which type of page/services your prospect is interested in. How great is that?!

Perfect for mobile-friendly websites

More than 50% of people use their phones to browse and lookup services. Nowadays everyone is glued to their phones so it makes sense to have an additional way for your visitors to communicate with you if they have any questions about your business and services. A live chat is definitely a great mobile-friendly feature to add to your site and elevate the mobile experience!

There are several services to choose from when it comes to live chats. Think about what kind of experience you want to provide, what platform you currently use for your website, and just try it out for a few months. I know that once you start seeing those messages come in you’ll understand how useful having a chat service can be for your lead generation strategy!

Are you looking to get your website up to date AND add some fun features? I’d love to help and get your online home ready for 2020-2021!